Original Design
The redesign focused on creating a modern, scalable logo that preserved cultural meaning while improving clarity and digital usability. The process involved research into identity design, creation of multiple visual concepts, and iterative refinement based on stakeholder feedback.
UMich SSA Logo Redesign02 / 05
New Design
The final logo was developed to scale across digital and print platforms while maintaining clarity and recognizability. This project combined visual design, user-centered thinking, and stakeholder communication to produce a professional, cohesive brand identity.
UMich SSA Logo Redesign03 / 05
UMich SSA Logo Redesign04 / 05
UMich SSA Logo Redesign05 / 05